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Fendi is an Italian fashion designer brand. It began in 1918 when Adele Casagrande opened a leather and fur shop in Via del Plebiscito in central Rome. When Adele married Edoardo Fendi in 1925, they made a decision to change the name to Fendi. The business gained prosperity, and a new shop was opened in Via Piave in 1932.
In 1965 a marriage between the Fendis and German designer Karl Lagerfeld was sealed, and it proved to be fortuitous for both. Lagerfeld immediately created the inverted FF logo that joined the growing list of international status symbols, and revolutionized the treatment of fur and other clothing. What had once been a precious but stiff and heavy garment was transformed into a light, soft, easy-to-wear and above all flattering outfit. The team went on to invent new ways of working with fur, tanning, dying, and treating. Previously unused skins were taken and turned into fashionable garments. Today Fendi is largely represented by high-end department stores and is selling its products to people around the world.
The excellent material, refined craftsmanship and thoughtful design make Fendi handbags the best sellers. Compared with normal handbags, totes have comparatively larger capacity. Fendi totes are usually designed with a large main compartment with one or more slots prepared for your valuables out of detailed consideration. There are not so many messenger bags in Fendi collection. However, each of the existed Fendi messenger bags shows people a classic and elegant appearance. With the specially designed Fendi messenger bag, you can bring fashion into the kingdom of practical bags.
Official Website: http://www.fendi.com